Customer acquisition or retention, one project
Pick a different problemFind out what's holding your growth back, and fix it
You've raised, and growth isn't following because something between sign-up and renewal is broken. Some of your customers already do exactly what you want all of them to do. I study them, and get more of your customers to do the same.
Stage 1
Find the real problem. First, I learn how your business works: how you make money, how you sell, and how your customers find you, pay you and talk to you. I also read what your customers, and your competitors' customers, say in public: reviews on G2 and Capterra, forums, LinkedIn. Then I bring you four or more problems worth solving, each with its evidence. You pick one, or we let the data decide.
Stage 1
Find the real problem. First, I learn how your business works: how you make money, how you sell, and how your customers find you, pay you and talk to you. I also read what your customers, and your competitors' customers, say in public: app store reviews, Reddit, forums, social media. Then I bring you four or more problems worth solving, each with its evidence. You pick one, or we let the data decide.
Stage 2
Study the customers who got it right. Next, I look at the customers who already do what you want. Where did they come from? What did they do when they first signed up? Who did they bring with them? What sets them apart? Then I compare them with the customer cohorts who don't take the steps you want.
Stage 3
Choose the fix. Now I list every fix for that problem, ranked by how much it matters and how far it could move the number. You choose one that can go live right away, and I build the mock-up.
Stage 4
Ship it. Finally, the fix goes live, measured from day one. If it touches production code, your engineers build it from my mock-up. If it doesn't, I build it myself.
What you keep
One fix live and measured, and one document with everything else: how your business works, the problems we found, what your best customers do differently, every fix ranked, and what to do next.
You can also add
Your pricing, packaging and communication reviewed against publicly available competitor data; content that tells your customers about the change: marketing material, blog posts, LinkedIn posts, and posts for your founder.
You can also add
Your pricing, packaging and communication reviewed against publicly available competitor data; content that tells your customers about the change: social posts, your app store listing, and the emails and in-app messages that announce it.
$9,500 onwards
Contact meOn a retainer I keep finding and shipping fixes, one number at a time.
Customer acquisition or retention, on a retainer
Pick a different problemProduct growth becomes my job
The project finds what's holding your growth back and ships the first fix. But it finds more than one fix, and your team is busy building your product. So the other fixes wait. If I stay on, I keep shipping them, one every week.
Where the project stops
You have one fix live and a ranked list of the rest. Building them falls to your team, on top of everything else they're doing.
If I stay on
I pick one number to grow, like how many trials become paying customers, or how many customers renew. We agree a target for it from your data, and I ship a fix for it every week.
If I stay on
I pick one number to grow, like how many sign-ups start paying, how many customers come back, or how many new customers come from friends. We agree a target for it from your data, and I ship a fix for it every week.
Every week
- We pick the fix. Once a week we meet, look at last week's result, and pick the next fix from the list.
- It gets built. If it touches production code, your engineers build it from my mock-up. If it doesn't, I build it myself.
- It goes live, measured. I check the tracking works the day it ships.
- I read what happened. The result tells us what to fix next. You get a short report before each meeting.
What a fix can be
The emails your customers get after they sign up, in-app messages, a cancel flow that gives customers a reason to stay, recovering failed payments, your sign-up and pricing pages, or a product change I mock up for your engineers. Bigger changes get built alongside, while the weekly fixes keep going.
What a fix can be
The emails, push notifications and in-app messages your customers get after they sign up; a cancel flow that gives customers a reason to stay; recovering failed payments; invite-a-friend and sharing; your app store listing and the first screens a new customer sees; your sign-up and pricing pages; or a product change I mock up for your engineers. Bigger changes get built alongside, while the weekly fixes keep going.
One number at a time
When the number reaches its target, or stops moving, we move to the next one. Every quarter I send you a short written review: where the number stands against its target, what shipped, and what comes next.
You can also add
A pricing or packaging change, researched, tested and shipped; a launch for a new feature, plan or market; the job description for your first growth hire; content every month about what shipped, for each channel you choose.
You can also add
A pricing, plans or paywall change, researched, tested and shipped; a launch for a new feature, plan or market; the job description for your first growth hire; content every month about what shipped, for each channel you choose; your ad messages and visuals tested every month, for whoever runs your ads; a creator programme: the brief, how to choose creators and the terms; your community planned and launched.
Contact for pricing
Contact meOne project I find what's holding your growth back, and ship the first fix.